Artistic Research in
The language of design
Maarten Baas’s intervention in the design day of the IASI SUMMER SCHOOL consists in a presentation of his unique design process followed by a QA regarding his design vision and portfolio.
Maarten Baas (1978) is considered one of the most influential autonomous Dutch atuthor-designer of the twenty-first century, as his works ceoss the intersection of art and design. His oeuvre includes architecture, conceptual art, public space, installation, performance and exclusive collectible design editions. He isknown for his rebellious, intellectual, theatrical and artistic style. Themes such as time, melancholy and transience are eminetly present in his work.
His studio and workshop are located in s-Hertogenbosch (NL).
Understanding communication design as a multidimensional and transdisciplinary activity, nurtured through professional experience and educational training, is allowing the design process to integrate research, theory, critical thinking, with technical skills, creativity, experimentation and evaluation, offering innovative solutions as culturally, ethically and professionally appropriate.
Sérgio Correia (Porto, 1980) is a graphic designer and lecturer.
Graduated in Communication Design (ESAD, Matosinhos) and Specialist in Audiovisuals and Media Production (IPT, Tomar), he has been a lecturer at ESAD Matosinhos since 2003, in the BA Degrees in Communication Design and Digital Arts and Multimedia and in the Postgraduated Course in Type Design.
In 2005 he founded Asymmetric Studio, from where he worked in partnership with other national studios, in areas such as photography, graphic design and multimedia, focusing on identity and packaging projects, as well as exploring the identity of wines and its producers, an objective that led to the creation of the D-VINE brand in 2014. Meantime, T.I.N.A. was born in 2013, with a wide spectrum of action, questioning pre-established ideals and teasing the audience through ephemeral or permanent urban interventions, ironically signed as This Is Not America.
To mention also the awards in Bolivia, Ecuador, USA, Poland, France, Taiwan, specially the Graphis Merit Award (2017), the Graphis Silver Award (2018) and the Communication Arts Award of Excellence (2018 and 2020).
Critical Design: Maarten Baas
Alexandra Ghioc in collaboration with Maarten Baass
Alexandra Ghioc is a Romanian product designer and teaching assistant in product design at her alma mater “George Enescu” National University of Arts from Iasi, Romania. After gaining a BA, MA and PhD in product design and various national and international awards, Alexandra founded along with visual artist and professor PhD Radu Carnariu Studio Bisector – a transdisciplinary experimental design studio focused on both theoretical and practical projects intended to study and improve the social and cultural behavior of the public and highlight the importance of dialogue amongst designers, artists, industry and emerging technologies. Alexandra is a strong believer of critical design and is constantly questioning the role of design in the contexts of the material culture, striving to create national awareness. Her work as a designer and design teacher targets the dissemination of Romanian design in the national and international context, fostering a dialogical approach. She also collaborates with Romanian Design Council, Community Foundations Iasi or several NGOs such as Design cel Mare or Instalart by organizing design events (workshops, conferences, seminars and national competitions) or publishing theoretical studies. Alexandra Ghioc currently lives and works in Iasi, Romania and holds lectures at various universities from Europe.